Tag for Success with SEO Title Tag Plugin
I’m admittedly still learning about this world of community building and consistent traffic generation, but one blog tip that keeps popping up is to pay special attention to blog headlines and title tags. The problem as explained by Matt Cutts over at Google is that many bloggers use witty headlines and headers that convey no information about the post content.
For example, the headline “Serenity Cancelled AGAIN” may be a clever allusion to the NASA Node 3 debacle, but the users and Google both have no idea that the post is actually about the NASA Node Contest. This may be an instance where SEO / SEM should be obvious for a change. Witty headlines may work well for the front page of a newspaper, but that’s probably because most people read the front page articles if they have the newspaper in their hands. On the internet, you’re constantly vying for attention from users who could easily go elsewhere, so you need to grab the user’s attention and hold on for dear life.
One thing I’m not sure about is whether title tags and headlines are weighted separately, and if so, which has more weight. Maybe a reader can help clear that up. One thing that was obvious to me, however, is that I was not taking advantage of title tags, or even considering them for that matter.
SEO Title Tag Implementation
By default, many blog platforms (including WordPress) set your tite tag to some combination of the blog name and the post headline. People who are smarter than me suggest that if you have to include your blog title in your pemalink title tag, do it at the end. The reason is that the first words get weighted heavier, and if your blog is named something silly like, “Caprica Fanatica,” you don’t necessarily need to build that keyword (and therefore detract from the others) on every post.
Enter SEO Title Tag, a WordPress Plugin that allows you to easily subsitute the default title tag with anything you want! Using this method, if you so desire, you can use that witty headline while preserving your real keywords.
I installed the plugin earlier today and changed the title tags of most of my previous entries. Although my page rank is currently quite low, it’s no wonder that I haven’t been seeing much relevant traffic based on my old headlines and title tags.
How do you pick good headlines, you ask? It just so happens that’s the subject of the next post.
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That’s pretty cool. Anything like this for Blogger?
@Phil, I can’t personally vouch for it, but here’s a link to a site explaining how to accomplish the same task:
http://searchmarketingblogonline.blogspot.com/2008/01/optimizing-title-tags-in-blogger.html
nice share keep it up