This lesson has two ways of helping you out:
1. When you link to yourself on external websites, you’ll be much better off; and
2. The more this knowledge gets circulated, the better off we’ll all be.
So here’s the deal: many laypeople when linking to external sites will do something like this: “Josh Auriemma is basically the coolest person I know. Check out this new article about visualizing your website phrases and keywords!” So what’s wrong with that?
Well, to some extent it is helpful: if that were posted to an external website with some spare PageRank, it would be giving me a decent linkback. Google is *sort of* smart and so it’ll look around the link and realize that it probably has something to do with visualizing keywords and phrases, but because of where the link was placed, the Googlebot is going to think that it has more to do with the phrase “this new article.” You can probably already see how this can be a problem.
So the moral of the story is that you should always explain the target website in the link text (anchor text) instead of linking with a meaningless phrase like “click here.”
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