When I’m working with a client, they often ask me why I spend 30 minutes to an hour per day reading and commenting on other relevant blogs.
There are two main reasons why you should implement this practice:
1. Blog ideas. Let’s face is. There’s not much original content on the web. By reading other peoples’ blogs, hopefully you’ll be inspired to write material for your own blog. If you’re focusing on successful blogs, you’ll probably get a better idea of what you should be doing to improve your own site as well.
2. Networking. The more you comment on a blog, the more the blog author will recognize you. Especially if you find one of those blogs with a lot of traffic but not a whole lot of comments (they exist — trust me). Sometimes it’s appropriate to explicitly call attention to one of your posts, but most of the time it’s not. In general, you need to settle for the vast majority of blogs that let you put a linkback url with your name.
The idea is that if you can organically convince a prominent blogger to start checking our your blog by injecting some intelligent dialogue, there’s a decent chance of them taking notice and hopefully putting their readers on notice of your good content as well. On my law blog, I almost always check our the URLs of my commenters — particularly if the comments are intelligent.
As an aside, please don’t be one of those people that makes a good comment only to link to something completely unrelated with unrelated anchor text. As a blog administrator, those drive me insane (and I’ve heard the same from others).
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You’re not alone Josh
Hey Chad. Hope your summer is going well!